Friday, January 2, 2009

Why Network Marketing?

Robert Kiyosaki, author of the now classic must-read book Rich Dad, Poor Dad, gives his reasons why anyone should choose to go into Network Marketing. And it's not for the money or the product...


"It’s Not the Money

“We have the best compensation plan.”

I often heard this comment when I was investigating different network marketing companies. People anxious to show me their business opportunity would tell me stories of people making hundreds of thousands of dollars a month because of the business. I have also met people who really do make hundreds of thousands of dollars a month from their network marketing business, so I don’t doubt the massive earning potential of network marketing.

The lure of making a lot of money draws many people into the business. Yet I do not recommend looking into a network marketing business primarily for the money.

It’s Not the Products

“We have the best products.”

This is the second most emphasized benefit I was presented with in my investigation of different network marketing companies. In fact, I was completely taken by surprise by how many products and services are delivered through network marketing systems.

As my search went on, I found network marketing businesses that offered:

Consumable home care products; telephone services; real estate; financial services; Internet Web sites; Internet market distribution, selling at discount just about everything that Walmart and K-Mart sells; health care products; jewelry; tax services; educational toys…

… and the list goes on.

At least once a month, I hear about a new network marketing company with a new twist on products or compensation plan. I join some because I want the product or service they offer. But product or compensation plans are not the main reason I encourage people to look into a network marketing business.

It’s the Education

The number one reason I recommend a network marketing business is for its system of education.

One problem I had in business school was that many of the teachers had no real-life business experience. In network marketing, the people at the top who teach have to be successful in the real world—or they wouldn’t be at the top. In the world of traditional business schools, you don’t have to be successful in the real world of business to teach business. Maybe that’s why the instructors in the traditional business education don’t earn as much as some of the instructors in network marketing education.

Some of the more important real-life business subjects that network marketing companies teach include:

An attitude of success; leadership skills; communication skills; people skills; overcoming personal fears, doubts and lack of confidence; overcoming fear of rejection; money management skills; investing skills; accountability skills; time management skills; goal setting; systemization.

The successful people I have met in the network marketing business have developed all these skills from their network marketing training programs.

...

Regardless of whether or not you reach the top of the network marketing system or make much money, the training is of great value for the rest of your life. If the educational plan is good, it can improve your life for the better—and maybe forever."

This passage is an excerpt from
The
Business School for People Who Like Helping People,
by Robert T. Kiyosaki, with Sharon Lechter, CPA.

This book and Rich Dad, Poor Dad can be bought from www.play.com which delivers postage free.

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